Privacy Policy

The privacy policy regulates the practice of collecting information from users when using the website (hereinafter referred to as the "Website"), as well as their storage in the databases of the company Search&Display DOO (hereinafter referred to as the "Company").

We reserve the discretion to amend this Privacy Policy at any time and for the amended text to become effective immediately upon its publication on the Website. Your continued use of the Website after the changes implies that you accept all the terms of the Privacy Policy so changed. We advise users to periodically re-read the information contained in the Privacy Policy in detail, in order to be informed of possible changes.

We use your personal data exclusively to offer you products or services, check administrative tasks, contact you, improve our advertising and promotional results, and improve the offer of products or services on the market, as well as for the purpose of cooperation with institutions responsible for law enforcement.

We reserve the right to disclose your personal data only to the bank and the courier service that delivers to the specified address.

The company disclaims any possible use of personal information by other persons for any purpose other than the above, and therefore cannot be held responsible for any damage.

If you want to withdraw your consent for data processing, you can send that request by email to the address or by post to the address Search&Display DOO, ul. Sime Igumanova 60/12, 11000 Belgrade..
In processing that request, Search&Display DOO will determine whether it is justified and continue to act in accordance with the law.

Information gathering

As a seller of products and services, the company makes maximum efforts to protect your privacy as a user. In order to better understand what information we collect and how we use it, we recommend that you carefully read the "Privacy Policy".

During the process of registering your account, it is necessary to enter certain information about yourself, such as name, surname, telephone, and email...

In addition to these, automatic information is also collected, which refers to the type of browser you use, your IP address, and information about the Internet provider. This information can be used without limitation to solve administrative problems of the website, improve promotional results, improve the offer on the market, analyze trends, collect demographic data, and cooperate with institutions responsible for law enforcement.

Data security

The security of your personal data is extremely important to us. Your personal information is stored on a server that can only be accessed by authorized technical persons. Certain sensitive information is encrypted using Secure Sockets Layer (SSL) technology, which is how we strive to ensure the security of your information and keep it out of the reach of unauthorized use.

Disclosure of information

We reserve the right to disclose your personal information in accordance with the law when we believe that disclosure is necessary to protect our rights and/or to comply with legal processes or court orders.

Due to the nature and complexity of the Internet, we cannot guarantee the complete protection of any information transmitted to or from the Website. We also cannot ensure that all of your private communications and other personal information will never be disclosed in ways other than those described in this Privacy Policy. Therefore, we are not responsible for any possible harmful actions of third parties who receive and use this confidential information without authorization. The information that you have published on the public parts of the website may also be available to other users and third parties and as such may appear on other websites or web browsers without your knowledge, so even in that case we are not responsible for any possible damage.

By clicking on the appropriate button, you are deemed to have read, understood, and accepted this Privacy Policy in its entirety.

Types of Personal Data We Collect

Search&Display DOO collects the following personal data:

  • E-mail address
  • Name and surname
  • Phone number
  • Residential address
  • IP address

Purpose of processing and legal basis

Search&Display DOO uses your data for the following purposes:

  • Creating user accounts
  • Provision of basic services
  • Transaction processing
  • Communication with users
  • Offers of new products and services
  • Other purposes

Search&Display DOO processes personal data in accordance with Article 12 paragraph 1 point 1, 2, and 3 of the Law on Protection of Personal Data ("Official Gazette of RS", No. 87/2018), namely:

based on your consent to the processing of your personal data for one or more specific purposes,

because the processing is necessary for the execution of the contract concluded with you as the person to whom the data refer or for taking actions, at your request as the person to whom the data refer, before the conclusion of the contract and because the processing is necessary in order to comply with the legal obligations of Search&Display DOO as the operator

Data users

The following have access to your data:

  • Employees of Search&Display DOO to the extent that it is necessary for the performance of the contract concluded with you as the person to whom the data refer or for undertaking actions, at your request as the person to whom the data refer, in order to fulfill the purpose of the processing (creation of user accounts, providing basic services, processing transactions, communicating with you as a user, offering new products and services, and other purposes)
  • IT support to the extent that it is necessary to fulfill the purpose of processing (creating user accounts, providing basic services, processing transactions);

Data protection

In accordance with the level of technological achievements and the costs of their application, the nature, scope, circumstances, and purpose of processing, as well as the probability of occurrence of the risk and the level of risk for the rights and freedoms of natural persons, Search&Display DOO implements appropriate technical, organizational and personnel measures in order to reach the appropriate level safety versus risk.

Search&Display DOO protects your data using the following security measures:

Antivirus protection and other appropriate technological and IT protection

Search&Display DOO has taken appropriate measures to ensure that all systems, services, and equipment used to process your personal data meet acceptable standards of information security and protection of personal data.

Search&Display DOO performs regular checks and scans to ensure that technical hardware and software security measures are functioning properly.

System of user roles

Access to collected personal data is provided in Search&Display DOO only to those who have a legal basis for their processing, with appropriate records of each access and possible update.

The system of user roles defines the appropriate levels of access rights to collect personal data. The system of user roles precisely defines which data a user assigned a certain role can generally access, and then how they can be processed. In this case, the users are employees and IT support.

The user roles intended for employees are aligned with their roles in business processes, that is, with their job descriptions, in accordance with the Work Regulations.

Employees and IT support are given access only to the personal data they need to perform the activities they perform.

Updating personal data, i.e. changing and deleting data, is possible only for those employees whose job description includes it, in accordance with the Labor Regulations.

Search&Display DOO stores your data for a period of time no longer than is necessary to provide services to you, as well as to comply with our legal obligations, in accordance with Article 24 of the Law on Accounting ("Official Gazette of RS", No. 62/2013 and 30/2018), for administrative, legal or security purposes.

Automated decision-making and profiling

Search&Display DOO does not perform automated decision-making and profiling.

Transfer of personal data outside the EU

Search&Display DOO does not transfer personal data outside the territory of the European Union.

Transfer of personal data outside of Serbia

Search&Display DOO does not transfer personal data outside the territory of the Republic of Serbia. Data is stored on servers in Serbia.

Information about the Search&Display website, the Search&Display Facebook page, and the Search&Display Instagram page

This information refers only to our website at If you are redirected to other pages via links on our pages, please inform yourself about the appropriate handling of your data.

What personal information do we collect and why do we collect it


When you leave comments on our website, we collect the data displayed in the comment form, as well as your IP address and user agent user string to help detect spam.

The media

If you upload photos to a website, you should avoid uploading images with embedded location data (EXIF GPS), since other website visitors can download and extract location data from photos.

Contact form

If you use our contact form to send us a message, we will use the information in the form only to answer the question and contact you regarding your inquiries. The information you provide through our contact form will not be processed in any other way and will only be used to communicate your questions.

Embedded content from other websites

Articles on our website may include embedded content (eg videos, photos, articles, etc.). Embedded content from other websites behaves in the same way as if the visitor had visited another website.

These websites may collect information about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with that embedded content if you have an account and are logged in to that website.

Use of your data

Search&Display DOO applies the principle of data economy, i.e. we need all data collected to fulfill the respective purpose, and will not be used for purposes other than those stated.

Your personal data will not be transferred to third parties without your express consent or without a legal basis. After completion of processing, your data will be deleted. After the expiration of the legal obligation to store said data, this data will be deleted unless you have expressly consented to its further use.

Data sources

We receive data directly from you as a user (including through the devices you use).

Transfer of data to third countries

Data is transferred to third countries outside the European Union. This is done on the basis of legally prescribed contractual regulations aimed at ensuring adequate protection of your data and which you can consult upon request.

Note files

When you visit our website, the following data is first stored: your IP address (solely to protect our systems), remote host, data transfers, referring page, as well as date and time. In addition, we will store the user's device, browser, and operating system, for the purpose of optimization.

The processing is performed exclusively for the protection of our systems (avoidance of misuse), for the purposes of statistical analysis, and for the optimization of our services and website. We do not perform personalized evaluations without your prior consent.

Information about cookies

We use cookies to optimize our website. Cookies are small text files that are stored on your computer. Cookies are deleted after closing the browser. Other cookies remain on your computer (long-term cookies) and recognize them the next time you visit our website. This will allow us to provide you with better access to our site. When you access our website in the future, our website may "retrieve" or "retrieve" the data stored in the cookie, so that the website will be informed about your previous user activity.

You can prevent the storage of cookies by selecting "block cookie" in your browser settings. However, this may limit the functionality of the website and therefore the services that we provide to you through the website.

When you visit our website, there is certain information that is recorded and which is mostly anonymous information, that is, it does not reveal your identity. If you are logged into your account, some of this information may be associated with your account.

The following information is in question:

  • your IP address or the IP address of the proxy server
  • domain name;
  • the name of your internet provider, depending on the configuration of your ISP connection;
  • date and time of your visit to the website;
  • the length of your session;
  • the pages you have accessed;
  • how many times have you accessed our site within a month;
  • The URL of the file you viewed and information related to it
  • The website that referred you to our website; and
  • the operating system your computer is using.the operating system your computer is using.

We will occasionally use third-party advertising companies to serve ads based on previous visits to our website. For example, if you visit our website, you may later see an advertisement for our products and services when you visit other websites.

If you leave a comment on our page, you can choose to save your name, email address, and location in cookies. This is for your convenience so you don't have to re-enter your information when you leave a new comment.

If you have an account and log in to our website, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you sign in, we'll also set a few cookies to save your login details and your screen views. 


Our website offers an electronic newsletter to which you can voluntarily subscribe and unsubscribe at any time. Your email address will only be used to send you emails regarding our products and services.

Data recipients

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies". The information generated by the cookie about your use of this website (including your IP address) will be transferred to a Google server in United States and be safe there. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators, and to provide other services related to website activity and internet usage. Google may transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Google will not associate your IP address with any other Google data under any circumstances. You can prevent the installation of cookies by adjusting your browser software accordingly. You can opt out of the collection and use of your IP address by Google Analytics at any time, with the opt-out having legal effect from the moment of the opt-out and not retroactively.

Facebook and Instagram

We may also use communication tools from the Facebook social network. This product generates irreversible, non-personal tracking (value) from your usage data that can be provided to Facebook for analysis and marketing purposes in the United States. For more information on the purpose and scope of data collection and further processing and use of data by Facebook, as well as on your privacy preferences, please refer to Facebook's Privacy Policy which can be found on their website.

Visitor comments on Facebook can be checked by an automated spam detection service.

All of the above also applies to the Search&Display Instagram page. If you want to opt out of the collection and use of your data by Instagram, you can do so on their website.

Your Rights

You have the following rights regarding the processing of your personal data:

  • The right to request access, correction, or deletion of your personal data from Search&Display doo,
  • The right to request the restriction of processing from Search&Display doo,
  • The right to object,
  • Right to data portability
  • The right to revoke consent at any time provided that the revocation of consent does not affect the admissibility of processing based on consent prior to revocation,
  • The right to submit a complaint to the Commissioner
  • The right to information about whether we process your personal data Access to your personal data, information about the purpose of processing, the types of data that are processed, about the recipient or types of recipients to whom the personal data has been disclosed or will be disclosed, and in particular the recipients in other countries or international organizations, on the expected term of personal data storage, or if this is not possible, on the criteria for determining that term;

At your request, Search&Display doo will provide you with a copy of the data it processes and which relates to you. Search&Display may request compensation for the necessary costs for the production of additional copies requested by the person to whom the data refer. If the request for a copy is submitted electronically, the information shall be submitted in a commonly used electronic format.

You can exercise your rights by contacting Search&Display doo in the following ways:

Address, Email, Phone - Belgrade, Sime Igumanova 60/12,, +381 62 1969379


The competent authority for the protection of personal data is the Commissioner for Information of Public Importance and Protection of Personal Data of the Republic of Serbia. You can contact the authority at Bulevar Kralja Aleksandra 15, 11000 Belgrade, Republic of Serbia, by email at or by phone at +381 11 3408 900.